Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October
Summary
Meta plans to launch its paid AI agent Hatch within the next few weeks, with a new model called Watermelon following in October. Internal documents seen by The Information show Meta considering a top subscription tier priced up to $199.99 a month, with Hatch tapping into services like DoorDash, Etsy, Reddit, Yelp, and Outlook to handle things like fitness tracking or trip planning. It's still unclear whether Watermelon will join Meta's existing Muse model family or ship as a standalone model.
Why it matters
Why It Matters
Meta needs new revenue beyond advertising to justify its AI spending, and Hatch is its bet that a monthly-fee agent can do that. Meta is also reportedly building a platform to plug other AI agents into WhatsApp, suggesting the company wants to monetize an entire agent ecosystem, not just one chatbot.